Jo-Anne St. Godard has been Executive Director of Recycling Council of Ontario (RCO) since 2004, and plays a key role in furthering waste reduction in Ontario and beyond. Her expertise relates to development of policies and practices that drive positive environmental outcomes under market-based approaches. In doing so, she applies demonstrated best practice on waste policies that balance environmental and economic interests to achieve results.Jo-Anne also works with business and industry to help them understand and leverage opportunity from their environmental obligations and business models, and demonstrates how economic and environmental interests align. A big part of her role is to facility learning and collaboration, which RCO does through its innovative campaigns and programs – many of which bring public and private sectors together to collective solve waste issues.