Bekeme Masade has 14 years work experience spanning new business development, auditing, corporate sustainability and responsibility, business ethics and corporate culture, strategic planning and management, non-profit and rural development, project design and implementation, public-private partnerships and enterprise development. Her work experience spans the private sector, public sector, civil society and academia.

Bekeme over the years has consistently and resolutely developed innovative projects which are aimed at propelling the nation to greater heights. Her vision, creativity and dynamism over time have led to collaborations and the creation of internationally recognized brands dedicated to progress and sustainability.

The founder of several companies which are thriving excellently, Bekeme is constantly deriving new ways to drive positive change. CSR-in-Action is a registered social enterprise that is devoted to the advancement of social ethics, social responsibility and corporate governance in Africa. The company is the foremost independent ethical action network and consultancy for collective social responsibility and corporate governance in West Africa with a viable platform for actionable initiatives and has driven advocacy through a myriad of platforms across the nation and beyond.

Her vision is to drive social action in Africa towards creating sustainable shared value, by being a one stop, fit-for-purpose, supportive partner of all social investment stakeholders. CSR-in-Action is a registered entity which has been granted Special Consultative Status with the United Nations Economic and Social Council (ECOSOC), and is the first private sector member of the United Nations Framework Convention on Climate Change (UNFCCC) and is a member of the United Nations Global Compact (UNGC) and the Nigerian Economic Summit Group (NESG).